Objective – Build an information platform that enhances the user experience of the farmers market: by making the farmers markets’ information more timely and accessible and giving farmers access to consumer demand and feedbacks.
This application will act as a platform where local farmers can register an account to list and show their products. It also allows customers to register and get more information about nearby farmer markets and reach out to local farmers directly.
My Role – As a UX lead manager I:
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Facilitated consumer research workshops to inform the roadmap
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Developed plans and conducted consumer and market research
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Designed responsive wireframes (web and mobile)
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Design a POV prototype to demonstrate ROI of user experience methodologies
Final Deliverables – UI and wireframe.
Step 1: Research
Employed a combination of focus groups and surveys to gain qualitative and quantitive insights.
Step 2: Personas
Step 3: Story Board
Step 4: Wire-framing
Step 5: Design System
Step 6: HiFi Prototype
